Published: Thursday, 16 September 2010 10:13
Written by Pietro Saccò
LoppianoLab opens tomorrow. Four days of appointments about a business model aimed at the "good life"
The Economy of Communion builds its network
By Pietro Saccò
Published on Avvenire on 16/09/2010
"Today, there are too many ideologies. Many want to divide the world into two groups: those who adore capitalism and those who hate it. And, instead, there are other roads to take." This is how Luigino Bruni began to explain the meaning of the first LoppianoLab, four days of events (it begins tomorrow and finishes September 19) that will make the Tuscan city, founded by Chiara Lubich and cradle of the Focolare Movement, the center of debate on a different approach to the economy, culture and formation.
The other road of which Bruni - professor of political economy at the University of Milano-Bicocca - speaks is the Economy of Communion, arisen from an inspiration that Lubich had when she saw the disarming poverty of the Brazilian favelas in '91. Almost twenty years have passed since then, and the Economy of Communion has become an important reality lived today by about a thousand businesses throughout the world. "The basic principle that businesses of the Economy of Communion live is that the profits of the economic activity are not something bad. Rather, they find meaning in being placed in communion."
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Published: Thursday, 17 June 2010 16:01
Written by Antonella Ferrucci
Interview with Luigino Bruni on Vatican Radio, June 16, 2010.
May businesses be social
Can the social entrepreneur, remembered in Benedict XVI´s Caritas in Veritate, be a model for how to go beyond the economic crisis? On ONE-O-FIVE LIVE, Vatican Radio´s live program, Prof. Luigino Bruni gives his reflections. Bruni is professor of political economy at the University of Milano-Bicocca, professor at Sophia University Institute of the Focolare Movement in Loppiano (Florence, Italy) and coordinator of the International Commission of the "Economy of Communion". Tomorrow, in Incisa Valdarno (Florence), the Preparatory Seminar for the 46th Social Week of Italian Catholics will be held on these topics.
Social enterprise is one of the great innovations of the last twenty years in Italy because it arises from an intuition that, to me, is fundamental: that is, a business is truly social when it includes those who are outside of it, when it is capable of making protagonists out of marginal or excluded realities, for mutual benefit. After all, when the social enterprise arises in the 1990s, it does this: subjects that are excluded from the productive system, with hardships or forms of handicap, are then included, and this inclusion leads to development. Today the term "social enterprise", or social business, is meant in the widest sense. It is not used only to describe a social cooperative, but any kind of business that is truly constructive of the common good, because it places the person at the center.
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