Spreading

In these early years, the project has had an immediate response not only where it started in Latin American, but also in the other continents.

As of October 2009, 688 businesses have adhered to the project in various ways:

Europe 413 (of which 235 in Italy)
South America 209
North America 35
Asia 25
Middle East 2
Africa 2
Australia 2

In the last 5 years, 50 new businesses have begun under the inspiriation of the project, and 50 business that were already active decided to join. A few hundred have begun to live the very culture of fraternity. This new economic culture intends to favor a new conception of economic behavior, not only utilitarianistic, but aimed at the integral and supportive promotion of the person and of society.

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